Reveal of IWC Schaffhausen’s Portugieser collection

Hosted at the breathtaking Museum Of The Future and timely orchestrated by The Qode last May 23rd, the collection showcased automatic style watches, meticulously crafted, exuding elegance but also offering unparalleled accuracy and reliability.

The rhythm of the clock was given by the celestial musicians of Hans Zimmer fused with the genius of Professor Brian Cox’s scientific expertise which gave the perfect blend of watchmaking art and science.

Novelty Middle East provided lights, sound and video with a 16x5m Infiled LED Curved Screen P2.5, transforming the space into a visually stunning and immersive showcase.